I like this piece, written by Lisa Bleich:
I interviewed two candidates for my alma mater, Brandeis University, on the same day. I met the first interviewee at Barnes and Noble. I waited expectantly, eyeing each 17-year old who entered trying to guess if it was my prospective student. He arrived and we found a table at the café. I could tell he was nervous, so I tried to ease him into the conversation. We spoke about his high school experience, his activities and what type of college experience he was seeking. Then I got to the question I ask all interviewees: Why Brandeis? He had a pat answer, he liked that it was a liberal arts college in Boston. So I probed a little, “Why do you think you would be a good fit for the school?” He stared back at me with a blank expression, uncertain of the answer.
Later that afternoon, I interviewed another prospective student. This time we met at Starbucks. We met in the parking lot as we both arrived for the interview. She was dressed professionally and greeted me with confidence. As we chatted on our way inside and found a table, she immediately engaged with me about how much she liked Brandeis when she visited. She then handed me a resume listing her activities in case I wanted to reference it. (I always appreciate when students hand me a resume because it makes it much easier when I later write up the report.) As we chatted about her experience in high school, her activities, and her college search, I came to the question: “Why Brandeis?” This student was able to tell me in a very specific way why she was a good fit for the school. She talked about its strength in neuroscience, its excellent pre-med program and most importantly, said she felt very comfortable with the openness and friendliness of the student body. She spoke about her experience with great excitement and as she described all the things she liked about Brandeis, I could see her fitting in and making her mark there.
So as you prepare for your interviews here are some tips:
1. Dress professionally, but with your own sense of style. One of my clients designed and made jewelry as a hobby. I suggested she wear a piece during the interview to serve as a talking point. She later told me excitedly that, in the interview, they spent a lot of time talking about her jewelry and it was great to have a piece on hand to demonstrate her true passion for creation and design. Since she was a math/science student, she was able to show a different, more creative side of her personality.
2. Research the school. While not all students can visit a campus before applying (although I highly recommend it if you can), you can still research the school online, speak with current students, and attend an information session at your high school or locally. If a student I'm interviewing tells me she wants to major in Engineering, I know she has not done her research because Brandeis does not offer engineering. However, if she tells me she wants to do a 3+2 dual degree program with Brandeis and the Olin School of Engineering, then I know she understands the school.
3. Understand why you are a good match for the school. The first student lost me when he couldn’t make the match, whereas the second one impressed me with her obvious passion for, and fit with, the school.
4. Bring a resume. An alumni interviewer’s job is to report back to the college whether a particular student might be a good fit for the school and what he or she will bring to the community. This is easier when the interviewer has a written record of the applicant's background. Some interviewers may not want one, but it’s good to be prepared.
5. Be yourself. Interviews can be intimidating, but remember, this is a conversation. If I find a student can engage me in an interesting way and show his/her personality, I am impressed. I want to understand what makes a student unique. I met one student who was extremely down-to-earth, a bit nerdy, and proud of it. She was unapologetically interested in learning; I could tell that her intellect was keen and that she would contribute in a considerable way to the academic life of the school.
6. Finally, make eye contact and shake the interviewer’s hand firmly (just don’t break it!). Good luck with your interviews.